Why did Facebook change its name to Metaverse? - The Changing Attempt

Facebook, a well-known social networking platform with millions of users, suddenly plans to rebrand themselves as Metaverse, and this news hits the town like fire! In the past few months, there were various speculations regarding Facebook rebranding, but people were still anticipating what was coming next in their way! For most people, it was just a simple term unless Mark Zuckerberg, the CEO of Facebook, announced officially from his account that he has formally rebranded Facebook with Metaverse! Many tech enthusiasts who always stick around with their phones to update themselves about ongoing trends were waiting for such an announcement! Some people thought that maybe Metaverse is a new feature added in the Facebook application, but the game is a bit bigger than we thought!

In this blog, we will shed some light on top trending questions such as, what is Metaverse, and why Facebook has changed its name? So sit back and relax, as we're going to read an exciting blog crunching down all the main points under an umbrella.

What is Metaverse? How will it work?

Talking about the term 'Metaverse,' then it's the latest buzz in the tech industry capturing the attention of almost everyone - so much that everyone is searching about Metaverse, and Google has already created millions of impressions in the past week! Sounds interesting, no?

The CEO of Facebook, Mark Zuckerberg, announced on Thursday night that he is changing the brand's name to Meta Platform, and this change is going to be revolutionary! We all know that Zuckerberg and his team are tech enthusiasts and visionaries who brainstorm unique ideas and get them on the customers' tables in an impressive way! Metaverse is a fusion mix of virtual reality and other technology stack giving it a better shape.

The latest trend of 3D has already taken the Internet like a storm, giving Zukerberg the idea to introduce a VR base environment to the users, where they can go inside and feel everything instead of just noting at their screens! It's a virtual world, interconnecting everyone together where they can meet, greet, play, and work with each other using AR and VR glasses, smartphone applications, and a lot more!

The Transforming Mantra Of VR Behind Metaverse

Let me quote the exact words of Mark Zukerberg, 'We believe the metaverse will be the successor of the mobile internet", "We will be able to feel present - like we're right there with people no matter how far apart we are."

You can imagine from this statement of Zukerberg how excited he is to launch Metaverse, as he spent more than 1 hour presenting his viewpoint to the audience and making the concept of Metaverse easy to understand for all! He explained creatively how the Internet will look and how easy it will be for users to meet and greet instead of the monotonous internet chatting we've been doing for decades!

He has a firm belief that Metaverse will reach the sky, creating billions of active members who will love spending time over it. He has a master futuristic plan in his mind to transform the digital world using VR as a technology stack and make the connection between people stronger & accurate!

Facebook is facing an identity crisis - changing to Meta?

Facebook plans to change its name to Meta and might face a severe identity crisis. It's a hard time because they're trying something new, and evolving the brand's name poses many risks like a change in brand voice, message, and the risk of losing its image in the target audience's eyes. It's a big question whether the audience who are Facebook's loyal customers would accept Meta as the new brand, or they still have to struggle like any ordinary brand to maintain a space in the target audience's mind! Let's see how this new technology advancement will behave in a real-time environment.

Facebook User Privacy Threats And Mental Illness Of Teenagers

Moreover, Facebook is facing scrutiny issues from the Wall Street journey on the leaked documents containing the company's business practices and privacy laws. The report also states that Instagram harms the minds of teenagers. The whistleblowers behind the doors revealed testimony in front of the entire Congress that Facebook puts additional profits on user data safety, and some strict action should be taken against this activity. User data privacy is paramount and should be kept encrypted because millions of users join the platform, assuming that their data is kept hidden, but if it's not a risk, then what's the advantage of changing its name to meta or whatsoever? Let's see if this new launch and update would play a beneficial role in bypassing the privacy issue, or people will still face the same problem continuing to bash the newly launched brand in the future…

How will Metaverse work?

Metaverse is rotating all-around virtual reality, and we all know what to expect from a VR-based application. Whether it's a virtual meeting or a fun tennis sports gala, you can do it all only by signing up for an application. If they talk about COVID-19 consequences, then instead of asking the employees to turn their camera on or do work from home, they can quickly join the virtual meeting and continue the work at the average pace.

Furthermore, Zuckerberg added, "A lot of the metaverse experience is going to be around being able to teleport from one experience to another,"

Will Metaverse be a steeper way to get more user data?

Facebook is no stranger, taking part in controversies when we talk about user data and privacy. If people are joining the platform every second, then they do expect data privacy. In the year 2021, Facebook data was leaked online containing the information of the user's location, name, and other personal details. Metaverse based on recent technologies like VR and AR will take a lot of data like personal information because they move them to a virtual environment which is a hell of a task. A VR-based application can be used to identify users through their fingerprint details.

Zukerberg further quoted that the highest priority for him would be securing the users' data and keeping it safe, secured, and private. However, history says itself how much concerned he is with data privacy! We can hope and wait for the final demo version to be related to some real-time case studies.

Wrapping Up

And that's a wrap! I hope you all enjoyed reading about the fantastic rebranding news of Facebook to Metaverse; however, it will take months to create a brand image in the mind of customers, making them familiar with the brand. Everyone is hoping for something unique that will blow their minds up. Let's hope for the best and wait for the final release to see if the users' data privacy is kept at high priority or users will still face the same consequences with the updated VR version.