The Importance of Logo Designing for any Company

A logo is a front face, with which you meet & greet all of your audience, and without a logo of course we’re nothing but a thing left behind in the corridor. So, if you’re searching for the best logos for inspiration then, you’re at the right place. Visually appealing designs & patterns not just make your audience go crazy and lean down with your messages. Brands have become very popular with their branding, and of course logo designing comes beneath the branding. In one of our articles, we discussed branding so you can grab all the information from there. Branding companies take the responsibility of creating the best logos of all time, because they know what’s trending in the market, and which logo pattern fits best for the company. Billions of brands right now come with unique offerings, and different logo designs that make them stand out from the competitors. Even there are logo making tools, available through which designers can design with simple drag and drop.

In this blog, we’ll dive deep into the need of logo designing, and the process of designing a logo that fits best for your business. We usually think that the best logo designs are just with the perfect blend of colors, however, the game is entirely different. There are different touchpoints of logo designing, through which the designers can play and come up with something unique.

So, are you ready for this incredible journey of logo designing? Let’s get started!

Your Brand, Our Designs - Playing with Colors for Creating Impressive Logos

Creating an attractive logo is the core responsibility of any designing geeks, who call themselves the winners in the domain of designing. Logo designing process itself is not difficult to explain if you’re towards creativity and uniqueness. To boost up your excitement level, we’re now going to discuss the logo designing process.

Let’s get started with the amazing journey of designing an appealing logo design.

1. Research & Learn Trending Styles In Market

The first and most important thing is to do research, and of course without researching you cannot end up with anything. Just starting with looking at what's happening in the market, and right now what people are searching; the pattern which is trending. All the designers research first before they start with anything because research helps them to come up with something different.

Let me explain it with an example. Suppose you’re doing an assignment, and in that assignment, you have to tell about the emerging trends in the tech industry, so how will you do it? The answer is very simple: Research. With research and analysis, you can easily get an idea about the trends and induce them in your work.

2. Choose the color combinations & elements to be used Logo Designing

Second, we must choose the right color palette, which should be a combination of secondary and primary color. The color will remain in between these two, and it will remain throughout the products, websites, or anything associated with the brand. Every color has a definite meaning behind it, making the audience perceive it at the first go. Some prefer dark colors and if you’re from a tech industry then mostly you will see orange color on a whole.

So, understand the color schema first, and then start with finalizing the stuff because that’s how you can come up with the final draft.

3. Select The Places Where Logo Will Be Placed

Of course, it’s beneficial to think about the logo designs, and do a bit of market research. But the other most important thing is to know where those logos will be placed. Sit with the designers, and brand strategist and learn about the place where those logos can be placed. There are giants working with a plan, and nothing goes beyond it. So, if you wish to go for it then first understand what they’re doing and design the logo accordingly.

Here’s a list of use cases where those logos can be placed.

1. Website icons

2. Signs & banners

3. Product packaging

4. Advertisements

5. Social media profiles

6. Business cards

7. Company letterheads

8. Email marketing

9. Marketing swag

4. Sketch A Variety of Logos

On the fourth we have to sketch a variety of logos, to have an idea which one is the best one. A lot of variations will take you to the final logo, which will play as an ideal one for your entire branding. Designers always come up with 2 or 3 variations through which they can attract the audience. Keeping the values, and mission well explained in the logo is the utmost goal.

5. Share with Peers & Seek Their Feedbacks

Without sharing with peers and getting their honest reviews we will never jump to the final version. So, the fifth and most important step is to share ideas with peers and get an honest review about the logo designs which you have made. By sharing you will get an honest review and can do the needful before time. Sketch out different variations, and share it with peers to know what’s happening, and how you can improve it more.

6. Prepare & Deliver Final Logo Format

Lastly, and the most awaited step is to prepare the final format which is now refined & clear from all the objections. The final yet the most important step to get the logo in different formats and share with clients to get an idea what they like, and if there are any changes so it can be done beforehand.

Some of the formats of logo designs are:

1. Layered source of vector files

2. Layered PDF/EPS files

3. High-resolution raster files for the web, with transparent backgrounds

Wrapping Up | Logo Designing Guide

And that's all for the day! I hope you all enjoyed reading about the layered logo designing process, and why it's important for any organization. Logo is the primary and most important element for any business, so that's why it should be sleek, seamless, and flawless. If you get any questions related to anything posted in the blog, then feel free to share in the comments section.